For those of you in Florence this week, we imagine you’ve noticed that attractive, well-dressed men have invaded the city – not the worst invasion Florence has ever seen. Pitti Uomo 86 has arrived. Pitti Uomo, the largest men’s fashion event in the world, occurs twice a year in Florence, in January and June. If you are wondering why twice a year, we are wondering why not more?! While a pricey ticket or a celebrity boyfriend is still the requirement to get you behind the scenes, the event offers fantastic free spectacles for the public as well (and I’m not just talking about the men). Check out the line-up here.
In honor of all things sartorial this week, we decided to shut up and show you the history of Florence as an international fashion capital in the 20th century through photographs provided by Getty Images. Along the way, we’ll highlight the cutting-edge Florentine designers whose innovations elevated Florence to its high fashion status.
Where to begin? How about the Sala Bianca in Palazzo Pitti, where the first fashion shows in Florence were held in 1951.
Guccio Gucci, 1881- 1953
Trivia: Worked at the Savoy Hotel in London as a boy. Inspired by the fashionable high-class lifestyle of luxury travel, Gucci returned to his home of Florence and began a leather company, crafting high-end bags and travel accessories.
Salvatore Ferragamo 1898- 1960
Trivia: Responsible for many shoe innovations, such as the wedge. He personally designed shoes for many celebrities, including Audrey Hepburn and Marilyn Monroe.
Emilio Pucci 1914 – 1992
Specialty: Kaleidoscope-like prints
Trivia: Pucci belonged to one of the oldest noble families in Florence. He was a staunch supporter of the Fascist movement.
Roberto Cavalli, 1940 –
Specialty: Bold patterns and Sand-Blasted Jeans
Trivia: Cavalli’s father is fashion designer Danielle Cavalli.
Pitti Uomo, 1972 -
Today Florence’s primary fashion scene revolves around the international men’s fashion event – Pitti Uomo, held twice a year.
Now you want to go shopping, right? If you’re like us, the designer duds may not be in your travel budget, but you can do some serious window shopping and live the history with Meg’s guided walk along the city’s unofficial runway – Via Tornabuoni.